Runway 36
Brand Identity
Branding was undertaken for a new e-commerce sportswear brand. The brand mainly acts as an online business selling high quality women's sportswear. The brand also re-enforces positive body-image and a healthy lifestyle.
The final identity chosen features 'Runway' in Caps, tight kerning, with a play on 36degree. The .co.uk features in the lock-up at all times to help advertise the website thus driving sales. The strapline 'Active Style' sits underneath. Various applications were included.
The final identity chosen features 'Runway' in Caps, tight kerning, with a play on 36degree. The .co.uk features in the lock-up at all times to help advertise the website thus driving sales. The strapline 'Active Style' sits underneath. Various applications were included.